Direct Mail to Web Marketing

Direct mail and email are cost-effective ways to deliver targeted messages to your prospects. However, it seems to be hard to determine what the results of the campaign.

Closed Loop Marketing Generates Leads
We leverage a 360 degree closed loop marketing system that generates sales leads and gets you into new client opportunities. Here's how it works.

1.  Mail with Personalized Web Address
We send out an postcard and/or email with a compelling message. The postcard has a personalized web address (PURL) where the prospect can go to learn more. 

2. Track
As soon as the prospect visits the site, you get an email knowing they are online. The sales person or telemarketing rep can follow up immediately since they know the prospect is at their desk. Based on the fact that they visited the microsite, we can assume this is at least a lukewarm lead.

3. Measure
The results of the program are available in real time in a secure reporting portal online. You see the actual results of your campaign and can even track opportunities and sales. We use the results to continually improve our messages.

A Turnkey Service
Our program includes everything you need including concept development, postcard/email design, microsite (PURL) design, printing, postage and the reporting system. This new technology brings direct mail marketing to the next level. Now you can see who is reading your mail and use the knowledge to sell more.

To learn more about how you could benefit from Direct Mail to Web Marketing, contact us today!